Impact
How we work and why it matters
Peak15 exists to help AI amplify human and organisational potential, not extract value at environmental or social cost. As a solo consultancy, my operational footprint is small. My real impact comes through the choices I help clients make.
How We Operate
- Remote by default — online meetings and work-from-home eliminate commuting and business travel. When travel is necessary, I'll cycle or take the train where practical, and use an EV if not
- Minimal infrastructure — home office powered by renewable energy, repurposed hardware wherever practical. This website is static files rather than a live CMS — no servers computing when you visit
- Principled procurement — tools and suppliers chosen based on alignment with values and long-term thinking, not just features and price
AI and the Environment
This is the question everyone's thinking about but not always asking: aren't AI tools environmentally terrible?
The evidence suggests AI's environmental impact is real but relatively modest compared to other technology sectors. The research is evolving and sometimes contested, but our view is clear: responsible use of AI isn't about avoiding compute, it's about ensuring compute delivers meaningful value.
We help clients make informed trade-offs using evidence-based sources like Hannah Ritchie (sustainabilitybynumbers.com) and Andy Masley (andymasley.substack.com). Our AI Ethics Workshops are designed specifically to help teams work through environmental concerns alongside other ethical considerations.
Where We Have Impact
Strategic alignment over hype adoption
We help organisations avoid wasteful AI implementations that chase trends rather than solve problems. Better decisions mean resources directed toward genuine impact.
Amplifying missions that matter
We prioritise working with organisations we believe in. Nonprofits receive complimentary initial consultations and reduced rates.
Shared insight, reduced duplication
Open knowledge sharing through writing and tools like Prompt Coach helps the wider ecosystem move faster with less wasted effort.
Thoughtful implementation from the start
We help teams think critically about AI adoption, particularly around use cases that risk perpetuating biases or causing harm. Technology decisions have consequences; we help organisations make them deliberately.
What We're Not Doing Yet
As a solo operation in its first year, formal sustainability reporting would be performative. I'm focused on building good practices from the ground up rather than creating reporting structures that don't yet make sense at this scale.
I don't currently purchase carbon offsets. As Peak15 grows, I'll introduce measurable impact reporting and explore appropriate verification standards.
Our greatest environmental and social impact comes from helping organisations make better technology decisions. If you're working on something that matters and want to implement AI thoughtfully, let's talk.